Lucky Lou Association



USS St. Louis Patch

" We Never Struck Our Colors! "


"Lucky Lou" Association Patch

The "Lucky Lou" Association


Year "2001" Officers
President: Bob Neely 1st Vice President: Robert Bucci 2nd Vice President: Joe Walters
Treasurer: Dale Kesselring Secretary: Doug Huggins
Year "2000" Directors and Chaplains
Rev. Kermit Law James T. Womack Robert Darling Michael Backauskas Bob Bushell
Hubble-Bubble Editor
Jack R. Jones 64125 Larrick Ridge Rd., Cambridge, OH 43725 (740) 432-5305mailto:jrjones@clover.net
Small Stores and Secretary
J. D. (Doug) Huggins 6830 Polo Fields Pkwy., Cumming, GA 30130 (770) 781-8268mailto:jdhuggins@mindspring.com

"Still on Station"
USS Houston(CA-30) * USS Astoria(CA-34) * USS Quincy(CA-39) * USS Vincennes(CA-44)
USS Atlanta(CL-51) * USS Juneau(CL-52) * USS Northhampton(CA-26) * USS Chicago(CA-29)
USS Helena(CL-50) * USS Indianapolis(CA-35)


It is with great sadness that I report to you the passing of the USS St. Louis Association President Emeritus,
CDR Adolph L. (Al) Seton, USN (ret).
Al was a great source of help to me in the creation of this web site with the mountain of information he shared with me related to the Hubble-Bubble and the campaign to save the "Lucky Lou". I had numerous phone conversations with him, and he sent me numerous photos, old Hubble-Bubbles and other items which I will always treasure. I am proud to have counted him as a friend, and he will be greatly missed.
Our sympathies and prayers go out to Al's entire family.

Below is the newspaper obituary that Al's Daughter, Jeannie Seton-McDonough so kindly shared with me. It was written by her brother-in-law for the local paper. I can't think of a better tribute than to share it with all of you here:
Dave

Al Seton, 79, Pearl Harbor survivor, worked in the early days of television.

02/12/01

Adolph L. (Al) Seton, a veteran of three wars and a sailor aboard the only major warship to make it to the open sea during the attack on Pearl Harbor, died yesterday in St. Vincent's Medical Center, West Brighton. The retired television executive from New Dorp, who became an eloquent spokesman against the scuttling of the vessel, the USS St. Louis, was 79.

Mr. Seton's military career spanned six decades, with active stints during World War II, the Korean War and the Vietnam War framed by service in the Naval Reserve. He enlisted in the Navy in 1939 and rose to the rank of commander in the Reserve before retiring in 1981.

His civilian endeavors followed a similar upward arc. A journalist by training, he joined ABC during television's infancy and rose to the executive rank of publicity manager. He was a charter member of the New York Chapter of the Academy of Television Arts and Sciences, the organization that runs the Emmy Awards.

But Mr. Seton was best known, on Staten Island at least, for his exploits during the Pearl Harbor attack, and for his later championing the plight of the USS St. Louis, the storied warship that was sold after the war to Brazil.

On the morning of Dec. 7, 1941, the 20-year-old petty officer was below decks on the St. Louis, a 10,000-ton light cruiser moored not far from "Battleship Row." Most of her crew had gone ashore for the weekend and the young man was getting a suit ready for his upcoming liberty.

"I was living in the gunnery office so I knew this wasn't a drill," recalled Mr. Seton in a 1991 Advance retrospective on the infamous attack, one of dozens of interviews he gave on Pearl Harbor in his lifetime.

Coming topside, "I could see this ugly olive-drab plane with a meatball on it about as big as a moon and the pilot was bent over the stick and intensely interested in what he was doing. My thought was he was berserk and had somehow gotten into the harbor and was thumbing his nose at the U.S. Navy ... As I went up my field of vision became greater, and I could see the sky just covered with planes making attacks, I could see one of our battleships rolling over, the Arizona in flames.

"I stopped and looked around and saw the whole damn defeated fleet and there was nothing between us and California." The St. Louis' crew, which had for weeks been drilling for such scenarios, got the vessel under way within two minutes. It downed six planes as it steamed out of the harbor at 25 knots, guns blazing while the ship dodged torpedoes, the burning hulks of American gunships and the shallow reefs near Diamond Head. It also is credited with destroying a mini-submarine.

In a 1975 Advance interview, Mr. Seton vividly recalled the devastation: "Never in my life have I witnessed such rapid destruction, pollution of every kind and description, and needless loss of life as took place."

Equally riveting was Mr. Seton's description of the St. Louis' return to port several days later, and the shock registered on the faces of thousands of sailors who had heard an erroneous report that the ship had been torpedoed.

"This one ship became the entire Pacific fleet in pursuit of the attacking Japanese fleet. When the St. Louis returned to Pearl Harbor ... all top-side work stopped in the Naval base. Cheers roared out in one of the greatest, spontaneous ovations anyone has ever seen."

The "Lucky Lou" the nickname earned that day went on to fight in 10 more Pacific battles and campaigns. It was sold to the Brazilian Navy in 1951. In 1976, when he heard of Brazil's plans to sell the vessel for scrap, Mr. Seton, the editor of a monthly newsletter for his former St. Louis shipmates, started a campaign to save the ship. He became the crew's most eloquent spokesman in a four-year lobbying battle with American officials and Brazilian diplomats.

He also fought on the frontline of public opinion, flooding newspapers with press releases and opinion letters. One 1976 missive, to the editor of the Advance, described the ship almost lovingly: "The USS St. Louis is a museum piece in every sense of the term. Slim, fast and beautiful, she is the last of the world's true gunships and considered by many to be the finest cruiser every built. Built on a 10 to 1 ratio of length to beam, she is slimmer than even some destroyers. Designed to battle it out in surprise gun duels under cover of darkness or low visibility with enemy ships of larger tonnage, heavier guns and longer range, she mounts a forest of turrets ... bristling with guns."

Despite his efforts, the St. Louis met an unceremonious demise, sinking off the coast of South Africa as it was being towed to a Taiwanese scrap yard. At the time of the sinking, only one other Pearl Harbor warship the USS Phoenix, which was sold after the war to the Argentine navy remained afloat.

Mr. Seton served aboard many other ships during his long Navy career. In 1945, while aboard the USS Borie, he suffered burns to his leg during a kamikaze attack. He received the Purple Heart for the wound.

Mr. Seton eventually was offered an officer's commission and went on to serve stateside during the Korean War, from 1951 to 1953.

In 1967, as the Vietnam War escalated, Mr. Seton, then a commander in the Naval Reserve, requested and received a special 90-day active assignment in Vietnam.

A worried father, he wanted to be near his son, Cpl. John Seton, who was attached to the Marine Air Squadron near Da Nang. An Advance report at the time told of the duo's exploits, including Mr. Seton's efforts to get his son and his son's enlisted buddies into officers' clubs. By then, he was moving in the exclusive circle of admirals, the report said, and was easily able to pull rank on one club officer who resisted the lowly sailors. He and John later met his younger son, 16-year-old Philip, in Hawaii for R and R.

Born in West Pike Run, Penn., Mr. Seton moved to Tottenville in 1949 and few years later to New Dorp.

After World War II, he earned a bachelor's degree at Duquesne University, Pittsburgh, and later received a master's degree from the Columbia Graduate School of Journalism, Manhattan. He did graduate work at Georgetown University, Washington, D.C., and Brown University, Providence, R.I.

He had a passion for journalism, working as a teen-ager for small Pennsylvania papers and becoming a reporter at the former Providence (R.I.) Journal-Bulletin. In 1953, he joined the American Broadcasting Co. as a copy chief and climbed the ladder at the fledgling network to trade news manager and assistant publicity manager. In 1955, he was named publicity manager.

In the late 1960s, Mr. Seton worked at Manhattan marketing and public relations firms and in 1970 was hand-picked by the chairman of PepsiCo, one of his corporate clients, to help get the word out about the National Business Alliance, a program started by the Lyndon Johnson administration and designed to encourage corporations to hire and train the chronically unemployed. As part of his role, Mr. Seton visited 143 American cities and once briefed President Richard Nixon, who continued the program.

Mr. Seton was active in the Pearl Harbor Survivors Association, the Fleet Reserve Association and the Knickerbocker Chapter of the Retired Officers Association. As an officer in the Naval Reserve, he commanded the former training center on the Tompkinsville waterfront. He also was named an honorary Navy recruiter.

A parishioner of Our Lady Queen of Peace R.C. Church, New Dorp, he was a member of the Holy Name Society. He was also a member of the Manresa Council of the Knights of Columbus, New Dorp.

"When you look up the word grandpa in the dictionary you will find it means Al Seton," said his daughter, Jeannie Seton-McDonough. "He was 'Grandpa Seton' to so many kids. We all miss him so much already."

Surviving in addition to his son, John, and his daughter, Jeannie, are his wife of 55 years, the former Stella Urbanczyk; a sister, Frances Zuchowski; seven grandchildren, and five great-grandchildren.

His son, Philip, died in 1993.

The funeral will be tomorrow from the Hanley Funeral Home, New Dorp, with a mass at 10:30 a.m. in Our Lady Queen of Peace Church. Burial will follow in Resurrection Cemetery, Pleasant Plains.


2001 REUNION INFORMATION
USS St. Louis (CL-49) "The Lucky Lou" 1939-1946
aka Cruzador Almirante Tamandaré (C-12) 1951-1976

Reunion: Minneapolis / St. Paul, MN, 23-26 August 2001

Days Inn Airport / by the Mall of America
1901 Killebrew Drive
Bloomington, MN 55425
(800) 558-5051 reservations
(952) 854-8400

USS St. Louis (CL-49) Association Reunion Coordinators:

Larry O'Neill
31664 County Road 40
Effie, MN 56639
(218) 743-3124
loneill@bigfork.net

Robert Hohenauer
3731 Centerville Road
Vadnais Heights, MN 55127-7121
(218) 429-5752
RHohenauer@cs.com


The Birth of the USS St. Louis Newspaper
The Hubble Bubble



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Volume 1, Number 1 Wednesday April 15, 1942 First Edition

A young gunnery yeoman named A. L. Sozonovich had some experience with a home town mimeograph newspaper. LCDR James R. McCormick, USN, the ship's Gunnery Officer who had collateral duty as Welfare Officer, asked Sozonovich if he was willing to edit a ship's paper. He agreed, and permission to proceed was sought by LCDR McCormick and granted by CAPT. George A. Rood, USN. The skipper was seriously concerned with morale aboard the ship following the months of Japanese gains and U. S. losses during the first five months of the war.
LCDR McCormick searched the dictionary and as his eyes fell on the word "hubble bubble - a noisy chatter" the paper had it's name. The date was 13 April 1942.

The ship had a daily news sheet copied from the Radio Press Circuit by the radio shack. Yeoman Sozonovich worked out of the gunnery office as editor with the Radio Officer, Lt.(jg) R. W. Morrill, USNR, as Officer Advisor. The radio shack mimeograph was used and yeomen were assigned to type the paper, run it off and distribute it to the crew. A contribution box was put up on the bulkhead outside of the gunnery office for items and suggestions for the paper.

On Wednesday, 15 April 1942, while on war patrol in the Pacific, the first daily issue of the Hubble Bubble began to crank into history the incredible saga of the "Lucky Lou" - the "Mystery Ship" of the 1941 Manila visit. Although the paper could only be distributed on board ship due to censorship regulations at that time, it was a great success. As the crew got into it they had a lot of fun and a lot of good issues were published.

One of the most original regular columns submitted through the contribution box was signed "Joe de Mountaineer". It was also one of the very favorite columns written, and no one ever knew who was actually writing it. Speculation ran from the Captain himself down through the ranks. Traps were set in an attempt to learn his identity. Lookouts were posted in the engineer's washroom and the supply office, the two compartments adjacent to the gunnery office, with negative results. No one on board the St. Louis ever learned "Joe's" identity. "Joe's" column from the 19 May 1942 Special Anniversary Issue appears above. The other columns also appeared in that issue.

When the Hubble Bubble began the Command structure of the ship was as follows:

CAPT. George A. Rood, USN ************ Commanding Officer
CDR C. K. Fink, USN ****************** Executive Officer
LCDR A. M. Townsend, USN ************ First Lieutenant
LCDR J. E. Florance, USN ************** Navigator
LCDR G. C. Gill, USN ***************** Engineering Officer
LCDR J. R. McCormick, USN *********** Gunnery Officer
LCDR (MC) C. L. Bozart, USN *********** Medical Officer
Lt. (SC) L. M. Detweiler, USN *********** Supply Officer

The Hubble Bubble Staff listed in the 19 May 1942 Special Anniversary Issue were as follows:

Lt.(jg) R. W. Morrill, USNR ********** Officer Advisor
A. L. Sozonovich Y2/c, USN ********** Editor
B. P. Savage Y2/c, USN ************* Sports
G. C. Adams Y3/c, USN ************* Sports
P. Lancioni RM3/c, USNR ********** Press Radioman
T. E. Leonard S1/c, USN ************Press Radioman

Columnists:

W. H. Baxter CSK, USN ************** "The Sea Lawyer"
H. B. Benedict Rm3/c, USNR ********** "Over the Joe Pot"
E. F. Stuckey WT1/c, USN ************ "Vapors from the engineers"
"Joe de Mountaineer" **************** "Strictly Regulations"

Artists:

K. C. Stevens SK2/c, USNR
H. L. Gregory GM3/c, USN
B. Blevins SK3/c, USN
J. J. Steadman Bkr3/c, USN
G. L. Andrews S2/c, USN
P. Lopez S2/c, USNR

Press Duty Yeomen:

E. C. Clapsaddle Y2/c, USN
G. R. Fabrizio Y2/c, USNR
M. E. Schachtebach Y2/c, USNR
B. R. Yantz Y3/c, USN
G. C. Hoyt Y3/c, USN
G. M. Makovy Y3/c, USN
C. L. Parrott Y3/c, USN
G. L. Brien Y3/c, USN
R. W. Blaubke S1/c, USNR
C. M. Gordon S1/c, USN
O. L. Campbell s1/c, USN

When the Hubble Bubble resumed publication on 2 November 1977, "Joe's" stenographer admitted his part in the column and offerred to continue to send "Joe's" letters to the paper. " It was humor you could always count on", whether aboard ship or in the later campaign to save the ship, no matter how difficult a situation was.
Before the war's end, Sozonovich was commissioned from the ranks as an Ensign and transferred to a destroyer, but the paper continued on

The Hubble Bubble is recognized as one of the great shipboard newspapers of World War II, published in combat and still going strong after nearly 60 years. It still serves the Association in five basic ways:
1) Creates among all an awareness of the Association's goals, long term and short.
2) Keeps all informed on significant developments that effect the Association and each member.
3) Increases the effectiveness of our shipmates, families and friends as ambassadors to tell the incredible story of the "Lucky Lou" in all places where there is an audience or readership.
4) Encourages a favorable attitude in the staff and membership of the Association.
5) Satisfies the desire of all to be kept informed about what is going on in the Association Management, what plans are being considered and gives the membership free and easy access for input before decisions are made.


* * * * * * * * * * SOON TO COME * * * * * * * * * *

The Birth of the USS St. Louis (CL-49) Association


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